THE
DISCIPLINES

Facilitated sessions to define brand’s purpose, mission, core values, and market positioning.

Brand Purpose Articulation (Proprietary Workshop):

Brand Strategy and Storytelling:

Developing compelling narratives that align with brand goals and connect with audiences.

Brand Creation:

Crafting memorable names and distinctive identities that capture brand essence.

Brand Guidelines:

Creating comprehensive manuals for consistent brand applications across all touch points.

Brand Custodianship:

Ongoing management and oversight to protect and maintain brand integrity across channels and stakeholders.

BRANDING

STRATEGIC MARKETING COMMUNICATION

Crafting and implementing customized launch plans and programs that align with business objectives.

Conducting in-depth research to uncover customer insights, industry trends, and competitive intelligence that inform smarter strategies.

Market Positioning:

Designing and executing engaging outreach programs to build and sustain strong public and media relationships, and developing protocols for effective crisis handling and reputation safeguarding.

Go-to-Market Strategy Development and Execution:

Defining unique value propositions and competitive differentiation.

Outreach and Crisis Management:

Market Research:

CREATIVE AND PRODUCTION

Delivering engaging and brand-aligned written content.

Creative Concept Development:

Generating innovative ideas and campaign themes that resonate and inspire action.

Design and Art Direction:

Crafting cohesive and impactful visual styles.

Copywriting and Content Creation:

Video and Audio Production:

Producing compelling multimedia content across communication formats.

Website Design & Development

Producing compelling multimedia content across communication formats.

Finalizing visual assets for digital and print executions.

Digital & Print Visualization:

DIGITAL MARKETING

Building and nurturing active, loyal brand communities to foster deeper connections and advocacy.

Enhancing search visibility to drive organic traffic and improve discoverability.

Amplifying reach and impact through targeted paid media placements and campaign optimization.

Community Engagement:

SEO Strategy and Optimization:

Channel Management:

Overseeing and optimizing digital channels to maximize performance and ROI.

Media Buying & Campaign Boosting:

CORPORATE EVENTS

Developing creative themes and engaging formats.

Coordinating logistics, timelines, and vendor resources.

Event Conceptualization:

Event Planning:

Providing full operational oversight to deliver seamless, impactful on-site experiences.

Event Execution & Management:

Our wider team brings diverse expertise across the full scope of our operations.

MEET THE
CORE TEAM
PROS

PROS

JAMIL BEYHUM

FOUNDER|MANAGING DIRECTOR

A third-generation communications pioneer, Jamil taps into a remarkable network of industry professionals to help institutions swiftly adapt to change, stay competitive, and ensure measurable ROI.

As a seasoned strategist and planner, he anticipates shifting consumer behaviors especially in today’s digital-first landscape.

You’ll often find him running or at the gym: his routine for staying balanced, sharp, and creative.

ANNE MARIE CHAKHTOURA

SENIOR ART DIRECTOR

Annie is a dynamic creative with 10+ years of experience in art direction and cross-platform storytelling.

Known for her collaborative spirit and innovative edge, she transforms strategic insights into impactful, visually compelling campaigns that resonate connect and deliver results.

Her creative energy is matched only by the joy she finds in time spent with her family, her source of inspiration.

WALID MENASSA

SENIOR CONCEPTUAL COPYWRITER

Walid is a seasoned advertising expert with a regional reputation for excellence in Arabic and French copywriting.

With a multi-sector portfolio and award-winning work in TV and print, he blends creative flair with strategic insight, cementing his status as a true industry pioneer.

And when he's not crafting campaigns, he's probably lost in a novel for he is a proud bookworm at heart.

KARMA HAMADY

DESIGNER & IDEA MAKER

Karma is a third-culture creative with nearly two decades of experience shaping visual identities that fit seamlessly and deliver results.

A mother of two and a pro at turning chaos into clarity, she brings a global perspective shaped by cross-cultural work and industry depth.

She thinks in two languages, prefers tea over coffee, and still believes in unicorns.

LOUIS PARKS

SENIOR CONTENT CREATOR

Louis is a seasoned media professional with a global portfolio, writing for international publications on everything from bespoke shoes to AI in religion and fintech.

Blending digital savvy with traditional editorial standards, he crafts compelling content and effective strategies that engage audiences across platforms and cultures.

A genuine tech geek, he’s most comfortable when dissecting digital trends.